Masada Bakery is named after the Masada mountain fortress near the Dead Sea. The translation of the word Masada means fortress. The story of Masada is a noble one. After Rome destroyed Jerusalem and the Second Temple in 70 CE, the Great Revolt came to end, except for the surviving Zealots. This small sect of devout Jews fled to Masada. For three years the group of 960 men, women and children held off legions of Roman troops on top of this enormous isolated rock.
Today, Masada is one of the Jewish people’s greatest symbols. In fact, Israeli soldiers take an oath there that “Masada shall not fall again.” Like those who took to the mountain, we at Masada Bakery pledge to uphold the standards and beliefs of our forefathers. We use only the best ingredients and product only the highest quality products, even it if takes more time or effort. We promise our customers we will never give in to easier, more commercialized ways like other bakeries; it is simply not in our blood. We remain true to our heritage, much in the same way as the Zealots of Masada.
All of our breads are made in the time-honored traditions of master bakers and artisans. We craft a product that we would want to serve at our table, knowing you will serve it at your table. We put over twenty years of experience as a family-owned operation into each bun, loaf and roll.
Back in the early 1980s, a young restaurateur named Hezi Stein wanted to provide the best experience he could for his diners. He desperately sought the same fine Old World breads he had come to know in his home in Israel. But he could not find such a bakery in Atlanta. With no options, he opened his own bakery in 1981. Located right next to the restaurant, it provided the quality, taste and freshness he wanted. It wasn’t long before the word got out and sales grew.
By 1991 the bakery had taken on a life of its own. They branched out into new breads like Whole Wheat and other natural products. They had found a niche in Atlanta that was not being served. Customers loved the new breads and demanded more options that used fresh, quality ingredients. By 1995 the majority of their business came from restaurants, hotel and catering. They moved to their current location in 2003, one that will allow for growth in the future. Today the company continues with its vision of providing superior bakery products for every family, restaurant, hotel, and caterer in Atlanta. As the largest variety baker in the Southeast, they continue to develop new products and services for their customers.